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Class work + Individual project + Illustration

AI / May 2015


This is a new branding Idea for the global brand

The North Face marketing to 20-35 year olds.

I imagined going on a backpacking trip to different cities with The North Face! Instead of black or white color The North Face mostly used, I used vivid colors to get viewers’ attractions and give a new, young, fun, cute, and fresh looks.This is Atlanta version of illustration. 

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